August 12, 2009

My Thoughts on Transparency Today

I have been thinking a lot lately about social media and transparency. Before the internet was so prevalent around the world, it was easy for companies, public figures, and just about everyone to be private and / or conceal (delay the release of) information that could tarnish a reputation or be misunderstood. However, as news moved from just the printed paper and nightly television newscasts to include constantly updated news websites, RSS news feeds, blogs, SMS messages, social media platforms, and more, hiding or delaying the public release of information has become more difficult. Now news and information can travel and spread at rates unimaginable in the not so distant past and one blog post or tweet can set off a firestorm of discussion and debate, often without intention.

But, I think this is a good thing and brings me to why transparency is so important now. Being open and transparent actually reduces risk. Truth and honesty have been a successful way to build relationships, businesses, and reputations for centuries. That has not changed. Now there are just more forums to communicate in and the importance of being honest and truthful – or transparent – has increased.

Controlling information has often been equated with power, but it can also be connected to risk. With the rapid speed of information transfer with social media the risk of leaked information and creating a crisis situation increases. Transparency is more important than ever.

August 11, 2009

A Beginning

I would like to introduce myself. I am a former military and commercial airline pilot, turned communications and marketing professional. I am passionate about creativity, innovation, and success.

I enjoy writing and sharing ideas. I have a blog about food and travel (Through My Eyes) and a blog where I post photographs I take (Pictures of My World); I have decided it is time to create a space to share my thoughts about communications, marketing, public relations, and business in general. So, this is it! Welcome!