It is always important to start at the beginning...
At the Integrating Social Media Conference there was a great deal of discussion about what social media is. And while this seems like an elementary and uninteresting topic, understanding it is essentially to be successful in the social media ecosphere. First it is important to look at what it is not. Social media is not just about user generated and / or curated content. It is not just the tools and portals, like Facebook, Twitter, and YouTube. Social media is about creating, commenting on, sharing, and redistributing content. It is an interactive space where broadcasting is no longer sufficient and participating in conversations is essential.
Or put another way, social media is people talking to people.
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