I am a firm believer – and enthusiastic participant – in Twitter and written about it several times before on this blog. At the Integrating Social Media conference there was a great deal of discussion about this social media tool.
Twitter is a vital resource in harnessing the power of social media. It is a place to share information and have conversations. To be part of the conversations it is important to engage and provide a useful contribution to the community.
Twitter has upwards of 98 million registered users. Before the conference I had not been aware that additional individuals could follow Twitter users on their mobile phones without an account. (Thanks to Marla Erwin – @marlaerwin.) More Fortune 500 companies are using Twitter to communicate than Facebook – 54% versus 32% on Facebook. It is where business is communicating. It is where customer service teams (like @ComcastCares, @virginatlantic, and Best Buy's @twelpforce) are helping their customers everyday.
Twitter is real-time news and information. People are tweeting about what is happening now. This is changing the old news cycle where it took several hours for a story to be researched, written, and posted to the web or broadcast on television or radio. Now, on Twitter, people are sharing the news as it happens to them. Everyone can now be a source of information or a citizen journalist.
Twitter is where a lot of information is now. You just have to look, listen, and learn.
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